Celebrating 25 Years of The Paul Kaplan Group: A Quarter-Century of Palm Springs Real Estate, Design, and Community
This year marks a milestone that fills us with both gratitude and pride: The Paul Kaplan Group is celebrating 25 years in the Palm Springs real estate market.
What began in 2000 as a boutique real estate team focused on architectural homes has grown into one of the desert’s most trusted names in real estate—rooted in expertise, fueled by passion, and built on long-lasting relationships with clients and the community.
A Journey That Started With Architecture—and Grew Into a Movement
When Paul Kaplan founded the group, his mission was simple:Help people find homes that inspire them.
With a degree in architecture, a deep love of mid-century design, and a lifelong appreciation for unique spaces, Paul carved out a niche long before “mid-century modern” became a buzzword. His early listings often featured classic Alexanders, Wexlers, Krisels, and Meiselmans—homes that would later define the Palm Springs aesthetic celebrated around the world.
Over the years, the group expanded its focus to include everything from modern condos to 55+ communities, renovated mobile homes to luxury estates, and architectural gems across the entire Coachella Valley. But one thing has never changed:We believe the right home changes lives.
Built on Relationships Above All Else
Real estate is more than bedrooms, bathrooms, and square footage—it's people, stories, and life transitions.
We are incredibly honored that over 25 years, so many clients have trusted us—not only to help them buy or sell a home, but to guide them through major chapters of their lives, from first homes to forever homes, relocations, investments, and retirement living.
Many clients became friends. Many friends became part of our extended family. And many have returned again and again, allowing us to be part of their evolving journey here in Palm Springs.
That is the greatest achievement we could ever celebrate.
A Team Structure Designed for Agent Success
One of the things that truly sets The Paul Kaplan Group apart is our unique team model. From day one, Paul has been deeply committed not just to building a successful business but to helping agents succeed. Instead of expecting new agents to fend for themselves for leads—like so many brokerages do—Paul created a company structure centered on high-level lead generation. These leads are then provided directly to his agents, giving them the tools, opportunities, and support needed to build thriving careers.
Over the years, this approach has helped launch some of the most successful real estate agents in Palm Springs, many of whom began their journey right here at The Paul Kaplan Group. It’s a legacy Paul is incredibly proud of. No other local agency has offered such a powerful, consistent, and agent-focused lead system to help launch new agents' careers—and it’s one of the reasons our team continues to grow, excel, and deliver exceptional results for our clients.
A Philosophy Rooted in Giving Back
At the heart of Paul Kaplan’s philosophy is a simple belief: a successful real estate business is built on giving back to the community that makes everything possible. Palm Springs has shaped our identity, supported our growth, and inspired our passion for architecture and design. In return, we’ve made it a core part of our mission to support the organizations that strengthen and enrich the desert we love. Over the years, The Paul Kaplan Group has proudly contributed to local charities, including DAP Health, the Palm Springs Art Museum, Palm Springs Preservation Foundation, Palm Springs Humane Society, FIND Food Bank, and many others. We are also avid supporters of Modernism Week, championing the preservation, education, and celebration of the architectural legacy that defines this region. Giving back isn’t just something we do—it’s part of who we are.
25 Years of the Desert Lifestyle We Love
Through market booms, design trends, economic shifts, and the rise of Palm Springs as an international destination, our passion for this community has remained steady.
Over the past two decades, we’ve watched neighborhoods evolve, historic districts flourish, and new homeowners fall in love with the same things that have always moved us:
- The magic of mid-century architecture
- The mountains glowing pink at sunset
- Warm winters perfect for outdoor living
- A vibrant LGBTQ+ community
- Midcentury Modernism Week and the design culture it inspired
- A creative spirit and welcoming sense of belonging
Palm Springs is more than a place—it’s a lifestyle. A feeling. A way of being.And for 25 years, we’ve had the privilege of helping people discover their own version of desert living.
Growing, Evolving, and Looking Ahead
While our roots are firmly planted in Palm Springs, our vision continues to expand. Today, The Paul Kaplan Group serves clients across the Coachella Valley and beyond, including new ventures in Pasadena, 55+ communities, manufactured home living, and innovative tiny-home and co-housing concepts.
Our commitment has always been to help people find homes that match their lifestyle, their design sensibilities, and their personal goals. That mission is stronger than ever as we look ahead to the next 25 years.
A Heartfelt Thank You
This anniversary isn’t about us—it’s about you.Our clients, colleagues, friends, and neighbors who have trusted us, supported us, referred us, and cheered us on since 2000.
Your stories are the reason we do what we do.Your homes are the canvas for your lives.Your trust is the greatest honor of our career.
From the bottom of our hearts:Thank you for 25 unforgettable years.
Here’s to the Next 25
As we celebrate this milestone, we’re excited for what’s ahead—new homes, new connections, new opportunities, and a continued commitment to service, design, and community.
Whether you’re buying, selling, investing, downsizing, dreaming of a mid-century gem, or exploring 55+ or tiny-home living,We’re here to guide you every step of the way.
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